Improving quality of economic information systems to ensure competitive advantage for companies
نویسندگان
چکیده
منابع مشابه
Managing EntErprisE inforMation systEMs for CoMpEtitivE advantagE
Enterprise Information Systems (EIS) provide a technology platform that enable organizations to integrate and coordinate their business processes. They provide a single system that is central to the organization and ensure that information can be shared across all functional levels and management hierarchies (Wikipedia). As a business management system, EIS seek to combine all aspects of the or...
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There has been an increase in the attention paid to the strategic potential of information systems and a new willingness to accept the possibility that information systems can be the source of strategic gains. This belief is reflected in a host of publications, from the popular press to respected journals. Much of this has been supported by a very limited set of prominent and well publicized su...
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Many well-known examples of the use of information technology for competitive advantage involve systems that link an organization to suppliers, distribution channels, or customers. In general, these systems use information or processing capabilities in one organization to improve the performance of another or to improve relationships among organizations. Decfin~ng costs of capturing and using i...
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Nowadays marketers complain about the lack of correct information or large amount of misinformation. The problem that managers deal with is not shortage of knowledge, but massive information. To overcome this problem, a good marketing information system balances the information users really need and what is feasible to offer. The objective of this study is to investigate the effect of marketing...
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Internet and database technologies enable marketers to collect ever more extensive information on their customers' needs, preferences and past behaviors, but marketers often claim that they are challenged to make effective use of the information. Despite the substantial literature on market information utilization, the topic of customer information has received limited attention from marketing ...
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ژورنال
عنوان ژورنال: Agricultural Economics (Zemědělská ekonomika)
سال: 2012
ISSN: 0139-570X,1805-9295
DOI: 10.17221/5218-agricecon